The fashion scene at Watches & Wonders has evolved, with attendees showcasing bold and eclectic styles that rival the grandeur of the watches they adorn. Gone are the days when the focus was solely on wristwear; now, it’s about crafting head-to-toe looks that exude confidence and individuality. While the traditional navy blue suit and tie ensemble still holds sway for some, there’s a palpable shift towards more daring and expressive attire, reflecting a newfound sense of freedom and creativity.

„I could never have pulled off double denim a few years ago,” remarked one attendee, gesturing towards a fellow fashion enthusiast sporting leopard print beneath a blue double-breasted blazer. Indeed, the levels of self-assurance on display are at an all-time high, with attendees fearlessly embracing unconventional combinations and statement pieces.

Here’s a glimpse into this new era of sartorial excellence – a showcase of some of the most captivating looks spotted throughout the week, paired with their equally impressive watches:

Bertrand Mak, Founder of Sauvereign, makes a striking statement with a Voutilainen 28Pi brooch, a collaboration with renowned watchmaker Kari Voutilainen, showcasing his impeccable taste and appreciation for craftsmanship.

Magician and content creator Diego Chavez channels cowboy chic with a Rolex GMT-Master II, complementing his sunnies and cowboy hat with a touch of flair on his wrist.

Editor Carole Kittner commands attention in a denim jumpsuit paired effortlessly with a vintage Audemars Piguet Royal Oak, epitomizing effortless elegance and sophistication.

Rocky effortlessly combines a Vacheron Constantin Historique American 1921 with a Patek Philippe Nautilus Chronograph 5980 Rose Gold and Steel, showcasing his discerning taste and penchant for timeless classics.

Fashion editor Christophe Ruiz opts for understated sophistication with a Zenith Defy Skyline 36mm, effortlessly pairing it with a simple white tank top for a look that’s both stylish and versatile.

The Cartier crew, accompanied by a Samsung Galaxy, embraces timeless elegance with a lineup of replica Rolex watches, proving that classic sophistication knows no bounds.

Founder of Dimepiece, Brynn Wallner, adds a touch of chic to her ensemble with a Small Cartier Tank Française, effortlessly accessorizing her outfit with a statement watch.

CEO Shaun Marshall exudes confidence in immaculate tailoring and a felt fedora hat, completing his look with an IWC Pilot’s Watch Chronograph Top Gun Lake Tahoe, a favorite of racing legend Lewis Hamilton.

Watch journalist Luke Benedictus opts for a vintage Vacheron Constantin Patrimony, layering it with a chambray shirt and denim overshirt for a look that’s effortlessly cool and refined.

Watch editor Scarlett Baker showcases her playful side with a Spinnaker X Seconde/Seconde 50 Phantoms, perfectly matching her cheeky nail art and horologically-themed bomber jacket for a look that’s as whimsical as it is stylish.

From vintage classics to contemporary statement pieces, the fashion at Watches & Wonders reflects a diverse range of styles and personalities, each one complementing the exquisite watches on display. Whether channeling timeless elegance or embracing bold, avant-garde trends, attendees leave an indelible mark on the world of haute horlogerie with their unique sense of style.